People write books on all sorts of different topics for all sorts of different reasons. Writing a book for your business is one of those reasons and is a powerful tool for entrepreneurs and professionals. Michelle Vandepas, a serial entrepreneur herself, is an expert on publishing for your profession. She shares some of her trade tips on the process, as well as the importance of business book writing, in this Expert Insight Interview of Sales Pop.

What You’ll Learn

Writing a book is a great way for experts to share their expansive wealth of knowledge in their field. More so, it brings benefits by generating leads, defining a brand, and advertising new products. The process, although scary at first, is entirely manageable. For instance, you’ll need to have a defined strategy and resources to help you with editing and cover designs. These steps are doable on your own but require extensive prior research. Book coaches and mentors are especially helpful in simplifying this process. They help you work through some of the big steps of the publishing journal and keep you on track. Book coaching is a core part of the GracePoint Publishing process, which you can learn more about through a preliminary call with one of our publishing consultants!

Who You’ll Hear

To hear more about how writing a book can help your business, make sure to check out this episode with Michelle Vandepas and host, John Golden, by clicking here. John Golden is an Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 350 video interviews of thought leaders for Sales POP! online sales magazine and has a podcast channel on iTunes with over 287 audio interviews. 

Don’t forget to follow both GracePoint Publishing and John Golden and Sales POP! on their social media linked below!


writing a book for your business