An Inside Look
“In the process of publishing and marketing my first book, I started talking to other people about the mistakes that they made and what I do differently. Before you know it, I was merging my marketing consulting with book consulting. Over 20 years, that morphed into specializing in publishing books. Eventually, I became Co-Founder and owner of a book publishing company. So I really understand the whole process, how you use it to market a business, how you go about writing a book when you’re not a writer, and all the way through to publishing and marketing. And that just comes from being years in the industry,” Michelle shares this and further insight on how she came to be the Co-Founder of a publishing company, as well as applicable advice such as:
- The top reason why business owners should consider writing a book
- Why writing for your customers is more important than writing for yourself
- What the actual publishing process looks like
- Common mistakes authors make that you want to avoid! (Learn more about this in our free PDF guide, downloadable here!)
Who You’ll Hear
Listen to the full conversation here, or wherever you listen to your favorite podcasts! P is for Profit is hosted by Adam Lean. Adam Lean, a small business veteran and founder of TheCFOProject.com interviews top small business experts to uncover the secrets to building a profit-focused company. Along the way, he’ll break down all the complex finance stuff and make it simple and easy to understand so you can be a better business owner and own a more profitable business.
Don’t forget to follow both GracePoint Publishing and P is for Profit on their social media linked below!